2 resultaten voor "Cunill" tussen € 25,00 en € 75,00
2Cunill€ 25,00€ 75,00/l/Cunill
Cunill, Onofre Martorell
How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world--and what strategies will they use to continue their growth?This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains' growth strategies. It explains in-depth how and why the largest worldwide hotel chains achieved dominant international status and shows how to forecast future developments. Authentic international examples in every chapter...